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Enhancing Sales Team Performance with Thomas PPA (Sales Role)

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  • Client: – Thomas
  • Assessment Used: PPA (Personal Profile Analysis)
  • Role: Sales Representative

the problem

The company was experiencing high employee turnover (over 30% annually) in their sales department and underperformance in hitting monthly targets. Despite product training, motivation was inconsistent, and management lacked visibility into behavioral fit for the sales role.

the solution

I implemented Thomas PPA assessments for all current sales staff and new hires. My approach included:
  • Benchmarking behavioral traits of top-performing salespeople.
  • Identifying misaligned profiles in the current team.
  • Recommending a structured recruitment and onboarding process based on ideal profiles.
  • Delivering team feedback sessions and 1:1 coaching to align behaviors with performance expectations.

Results After Implementation

  • 25% increase in monthly sales performance within 3 months.
  • Reduced turnover in the sales team by 40% over 6 months.
  • Managers gained clear insight into team dynamics, allowing more effective delegation and communication.
  • Recruitment quality improved with PPA-aligned hires outperforming others by 30% in their first quarter.

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